Mercedes-Benz wanted to create a POS application to raise awareness and help drive app downloads and registrations for the Mercedes me connect app due to low customer uptake and to support the upcoming marketing campaign.
Year of the SUV
Publicis
Mercedes-Benz
Interactive Screen - Mercedes-Benz retail.
Designer - UX/ UI
The brief was to create an interactive point of sale for Mercedes-Benz retailers. The idea behind the new interactive screen is to highlight everything SUV from the smaller GLA to the first all electric car EQC. I focused in on how retailers use these as a selling point within the dealerships.
