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Mercedes-Benz wanted to create a POS application to raise awareness and help drive app downloads and registrations for the Mercedes me connect app due to low customer uptake and to support the upcoming marketing campaign.
The Lines We Cross
Your Favourite Story
Mercedes-Benz
The lines we cross - Mercedes-Benz summer campaign.
Designer - UX/ UI - Social content
To support the above the line campaign we set to be across all mediums creating a whole summer experience covering website, retailers and a physical throw-back sports day experience.
The pitch for the overarching campaign was to bring to life the cross over between car and lifestyle and sport. The images were already set so we worked them into a UK worthy concept.
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