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Data Capture



Forms redesign for Mercedes-Benz and smart.

Designer - UX/ UI

The brief was to eliminate multiple complex online forms by designing a new desktop and mobile ready data-capture forms whilst improving the efficiency and quality of the journey.

Research phase

After collating and consolidating my research findings I created 4 key personas. Using the information from the task analysis I sketched storyboards of their typical work-day and mapped out their user journeys. My project team were visual so people presenting the research in this way enabled them to clearly identify and agree on pain-points and areas for significant improvement.. The biggest issues addressed by Mercedes-Benz and smart were;

  • 'Opt ins' have dropped significantly since GDPR legislation was pushed earlier this year

  • Mobile traffic had almost 4x desktop traffic but has a high 61.1% drop out rate

  • Current forms are ugly / unappealing

  • Each new form requested by the client takes too long to create

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