Forms redesign for Mercedes-Benz and smart.
Designer - UX/ UI
The brief was to eliminate multiple complex online forms by designing a new desktop and mobile ready data-capture forms whilst improving the efficiency and quality of the journey.
After collating and consolidating my research findings I created 4 key personas. Using the information from the task analysis I sketched storyboards of their typical work-day and mapped out their user journeys. My project team were visual so people presenting the research in this way enabled them to clearly identify and agree on pain-points and areas for significant improvement.. The biggest issues addressed by Mercedes-Benz and smart were;
'Opt ins' have dropped significantly since GDPR legislation was pushed earlier this year
Mobile traffic had almost 4x desktop traffic but has a high 61.1% drop out rate
Current forms are ugly / unappealing
Each new form requested by the client takes too long to create