Mercedes-Benz wanted to create a POS application to raise awareness and help drive app downloads and registrations for the Mercedes me connect app due to low customer uptake and to support the upcoming marketing campaign.
Reindeer Ready
The Marketing Store
McDonalds
Social Media Filter and Game
Lead Designer - UX/ UI
In 2020, expectations were already sky-high for Christmas but, on top of this, we also had the uncertainty of COVID to overcome. With fear and uncertainty gripping the nation, striking the right note was going to be hard.
To support the above the line campaign, we created a fun, light-hearted competitive game to collect the carrots and bonus bulbuls and avoid the sprouts!
Achieving a 300% spike on packaging scans to access the game via instagram, we smashed all expectations and won ourselves a McDonalds Feel Good Award.
