The Marketing Store
Social Media Filter and Game
Lead Designer - UX/ UI
In 2020, expectations were already sky-high for Christmas but, on top of this, we also had the uncertainty of COVID to overcome. With fear and uncertainty gripping the nation, striking the right note was going to be hard.
To support the above the line campaign, we created a fun, light-hearted competitive game to collect the carrots and bonus bulbuls and avoid the sprouts!
Achieving a 300% spike on packaging scans to access the game via instagram, we smashed all expectations and won ourselves a McDonalds Feel Good Award.