The Marketing Store
A suit of interactive screens.
Established in 1952 BoConcept is a global furniture brand who needed to establish themselves as ‘premium affordable’. Starting with their new stores, we launched 3 separate educational interactive screens so that customers leave with the understanding of what BoConsept is and their possibilities.
Spark Your Style
Interactive journey 1 is a picture-quiz to help people determine exactly which pieces from the range are right for them - regardless of taste or budget.
Questions help determine customers tastes, styles and ambitions and collates all of their choices to create a profile for them - showing that there’s something at BoConcept for every project and ambition.
Then, when you’re done, snap the QR code to have your profile sent to you.
Pieces As Individual As You Are
Interactive journey 2 lets customers to explore products by inserting RFID chips in each fabric/colour swatch allows customers to simply swipe a plinth, to be shown every item from the collection in that colour on screen.
They can then click on and explore each product - which will in turn show a range of complimentary colour tones to help accessorise.
Interactive journey 3 highlights BoConcept success stories from around the world. Living by the words 'when you transform your space, you transform your life', these short videos will explain their own personal experiences, how the process worked and ultimately how it’s transformed their lives.
The videos are accompanied by products featured in the video and link to explore the fabrics and styles.